McKenna Associates, Corp.
Business Consulting/ Bass Fishing Guide
WELCOME TO THE MOST UNIQUE LEARNING EXPERIENCE IN FRANCHISING OR ANY OTHER BUSINESS FORMAT!
The trip is on a Ranger Comanche 518 DVX bass boat just perfect for getting into the best fishing or nature viewing spots on the lake. I can accommodate one or two passengers. Should a group trip be desirable, we can rent a pontoon boat and take up to six paying passengers (the limit of my Coast Guard Captain’s license).
And now the outlines:
(The first two apply to any business, the rest apply primarily to franchise business)
Market Planning and Site Selection
Site Factors (non-brick and mortar businesses follow similar area principles)
Critical Franchise Elements
Thinking of acquiring a Franchise
Franchising your business
- Generally, spend some time on the phone with MSA Worldwide or M 2000 first
- If not completely comfortable, then book a trip and we’ll massage it a little more
The modules are suggested broad topics; you fill out a specific questionnaire before you arrive describing the essential issues that you want to consult with me. I prepare for that and a certificate of accomplishment is awarded for each trip that you complete. What makes this trip so good is that we average 10 – 20 bites in a five hour trip that can be very exciting, the rest of the time is ordinarily spent either trying to get them to bite or just waiting. Those periods allow us to dig into your business issues in a relaxed atmosphere punctuated by thrilling fishing action (or wildlife action – think raptors and alligators) keeping all of us energized and alert for the key discussions. It’s sure a lot better than talking sports, politics, or religion all day – forbidden topics on my boat!
We can go almost any day of the year.
This could be a dedicated trip, tagged on to a business trip, or if you are vacationing in Florida (or a resident of Florida), take one day out to come with me. They’ll hardly miss you and after all it is mostly a business trip!
Your investment in this learning experience. The basic fee is $500 for the five hour trip with one or two people (my basic hourly consulting rate is $425/hour so you save a bundle). The use of wild shiners is the surest way to ensure a good catch and the price for those ranges through the seasons from $20 to $30 per dozen. I provide the first dozen, the rest depend on you and how many of you there are. If you are a skilled jig fisherman and an expert in artificial lures in this environment, I have the tools for that with G Loomis rods and Shimano bait casting reels (or spinning) loaded with 65# test braided line (yes, you read that correctly – Okeechobee is that different!).
For other consulting projects I highly recommend my three favorite consulting companies (having worked with or competed against many, many over the years):
And thank you,
Jim (AKA, Professor McKenna or Captain Jim or just Jim)
U.S. Coast Guard Merchant Mariner Credentials (Captain License) #3849031