Jim McKenna

President (and Coast Guard Licensed Charter Captain)
McKenna Associates, Corp.

                      &

Okeechobee Business Consultant/Bass Fishing Guide

For many years Jim McKenna, the founder and President of McKenna Associates, Corp., has been a business consultant, trainer, and domestic and international franchise advisory firm. 


 Jim has consulted with companies on the appropriateness of franchising, both domestic and international, as a business strategy to achieve their goals and in the design and development of their franchise systems.  He assists established franchisors, multi-unit companies and multi-branded companies in strategic and tactical planning, headquarters and field support systems, manuals and training programs, marketing and expansion strategies, franchisee relations, purchasing co-ops, advisory councils, crisis management, expert witness, litigation support, and the strategic restructuring of franchise systems.  He has over 40 years of experience as either a senior executive with major franchise companies or consultant in the retail, restaurant, hospitality, petroleum, and service industries. 

Currently, Jim is acting as Chief Development & Marketing Officer for Sophie’s Cuban Cuisine, a nine unit New York fast casual concept.  Otherwise he is playing basketball competitions and going fishing! 

Over the years Jim has:

  • Taught the Franchise course at the Whittemore School of Business and Economics at UNH (Now the Paul School), as a Adjunct Professor of Business.
  • Completed a thirty month contract as Executive Vice President of Honey Dew Associates, Inc., the franchisor of Honey Dew Donuts shops.  At Honey Dew he created a professional management approach for this thirty one year old, privately held company including a new strategic plan, corporate reorganization, new brand image and shop design, franchisee advisory council, franchisee purchasing co-op, revamped marketing and advertising strategy, new product program, new equipment introductions, sales compliance program, public relations campaigns, market development plan, franchisee recruitment and screening system, and a customer satisfaction program. 
  • Served as a senior executive with Allied Domecq QSR for over 15 years.  There he is credited with helping to develop the growth strategy that expanded the chain from a regional donut franchise to an international multi-concept brand.  He excelled at leading new initiatives in operations, site selection techniques, market development, product introductions, menu changes, franchisee screening tools, franchisee recruitment techniques, conflict resolution, and franchisee/franchisor relations.  A consistently creative sales and profit builder.
  • Founded McKenna Associates, Corp. a franchise consulting firm that provided advice, guidance and training to franchisors.  He also founded and operated its subsidiary, The Franchise Real Estate Institute, which provided training and consulting in market planning, site selection and encroachment issues.  This division was sold to a group of professors and GIS data provider in 2002.
  • Been published in many industry periodicals and is often quoted in the major business press including extended radio and television interviews.  
  • Was a frequent speaker and guest lecturer at industry events and universities around the country.
  • Was a contributing editor for the #1 all time best selling book on franchising - Franchising for Dummies.  
  • Served as a member of the Advisory Board of the William Rosenberg International Franchise Center, a specialized center at the University of New Hampshire’s Whittemore business school that advances franchising through relevant research and innovative teaching.  (retired, honorary board member
  • Created and was an instructor of Certified Franchise Executive (CFE) accredited classes for the International Franchise Association Education Foundation.
  • Is a of the founding member and a past chairman of the New England Franchise Business Network.
  • Was an active speaker and seminar instructor for the International Franchise Association's (IFA) Institute for Certified Franchise Executives. 
  • Completed the requirements and has been awarded (twice) the designation of CFE (Certified Franchise Executive) by the International Franchise Association.
  • AND - been going to Florida to fish for largemouth bass since 1969!


Past Professional Affiliations & Notable Executive Study:

  • International Franchise Association Supplier Forum
  • New England Franchise Business Network
  • American Bar Association; Franchise Forum
  • International Council of Shopping Center Developers
  • Whittemore School of Business, Rosenberg Center, Board of Advisors
  • Cornell University, Restaurant Strategy for Profitability
  • Guest lecturer: Babson, UNH, University St. Thomas, Nova, UTEP
  • Harvard Business School, Strategy; Building and Sustaining Competitive Advantage


McKenna Associates was formed in 1993 with specialties in Retail and Restaurant Management, Franchising, Strategic Planning, Market Planning and Real Estate Site Selection.  

Jim started his professional food service career while still in college when he bought the concession rights for two snack bars and a specialty restaurant at the largest luxury resort campground in the Northeast.  Jim was responsible for designing the layouts, purchasing all equipment, creating menus, recipes, marketing, and all operations.  The business was a great success for several years until the gasoline shortages of the early 70’s brought the recreational businesses in the U.S.A. to a grinding halt.

Shortly thereafter Jim landed a regional manager position with a 50 unit Connecticut restaurant chain, Litchfield Farm Shops - later merged with Friendly’s, where he had responsibility at various times for system-wide training, operations, new restaurant openings, and general operations manager for all 50 units.

This was followed by seventeen years with Dunkin’ Donuts including various responsibilities for Baskin - Robbins, and Togo’s Eateries.  He also worked on special projects for Allied Domeq, LTD (a later parent of DD) in their pub division.   With V.P. positions in operations, marketing, and development Jim had broad responsibilities including the design of the first successful dual units combining multiple brands on the same site.

As Executive Vice President of Honey Dew Associates for three years, he had day to day responsibility for operating this strong regional chain selling coffee, sandwiches, donuts and pastries.  At Honey Dew he created a professional management approach for the thirty-one year old, privately held company including a new strategic plan, corporate reorganization, new brand image design, franchisee advisory council, franchisee purchasing co-op, revamped marketing, advertising, and promotions strategy, new product program, new equipment introductions, sales compliance program, public relations campaigns, market development plan, franchisee recruitment and screening system, and a customer satisfaction program.

Jim started his own consulting business in 1993 and sold the major part of it in 2002.  Since then he has focused on franchise consulting and is also currently serving as the Chief Development & Marketing Officer for Sophie’s Cuban Cuisine.  

Business Consulting/ Bass Fishing Guide