President (and Coast Guard Licensed Charter Captain)
McKenna Associates, Corp.
Okeechobee Business Consultant/Bass Fishing Guide
For many years Jim McKenna, the founder and President of McKenna Associates, Corp., has been a business consultant, trainer, and domestic and international franchise advisory firm.
Jim has consulted with companies on the appropriateness of franchising, both domestic and international, as a business strategy to achieve their goals and in the design and development of their franchise systems. He assists established franchisors, multi-unit companies and multi-branded companies in strategic and tactical planning, headquarters and field support systems, manuals and training programs, marketing and expansion strategies, franchisee relations, purchasing co-ops, advisory councils, crisis management, expert witness, litigation support, and the strategic restructuring of franchise systems. He has over 40 years of experience as either a senior executive with major franchise companies or consultant in the retail, restaurant, hospitality, petroleum, and service industries.
Currently, Jim is acting as Chief Development & Marketing Officer for Sophie’s Cuban Cuisine, a nine unit New York fast casual concept. Otherwise he is playing basketball competitions and going fishing!
Over the years Jim has:
Past Professional Affiliations & Notable Executive Study:
McKenna Associates was formed in 1993 with specialties in Retail and Restaurant Management, Franchising, Strategic Planning, Market Planning and Real Estate Site Selection.
Jim started his professional food service career while still in college when he bought the concession rights for two snack bars and a specialty restaurant at the largest luxury resort campground in the Northeast. Jim was responsible for designing the layouts, purchasing all equipment, creating menus, recipes, marketing, and all operations. The business was a great success for several years until the gasoline shortages of the early 70’s brought the recreational businesses in the U.S.A. to a grinding halt.
Shortly thereafter Jim landed a regional manager position with a 50 unit Connecticut restaurant chain, Litchfield Farm Shops - later merged with Friendly’s, where he had responsibility at various times for system-wide training, operations, new restaurant openings, and general operations manager for all 50 units.
This was followed by seventeen years with Dunkin’ Donuts including various responsibilities for Baskin - Robbins, and Togo’s Eateries. He also worked on special projects for Allied Domeq, LTD (a later parent of DD) in their pub division. With V.P. positions in operations, marketing, and development Jim had broad responsibilities including the design of the first successful dual units combining multiple brands on the same site.
As Executive Vice President of Honey Dew Associates for three years, he had day to day responsibility for operating this strong regional chain selling coffee, sandwiches, donuts and pastries. At Honey Dew he created a professional management approach for the thirty-one year old, privately held company including a new strategic plan, corporate reorganization, new brand image design, franchisee advisory council, franchisee purchasing co-op, revamped marketing, advertising, and promotions strategy, new product program, new equipment introductions, sales compliance program, public relations campaigns, market development plan, franchisee recruitment and screening system, and a customer satisfaction program.
Jim started his own consulting business in 1993 and sold the major part of it in 2002. Since then he has focused on franchise consulting and is also currently serving as the Chief Development & Marketing Officer for Sophie’s Cuban Cuisine.
McKenna Associates, Corp.
Business Consulting/ Bass Fishing Guide